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Immersive Media Lab & Learning Academy
See What We're Creating
We help companies and brands connect with their customers with creative vision and unforgettable experiences.
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Broadcast Weather Center
DESCRIPTION
Welcome to Reality Shift/ XR Media Lab, where innovation meets broadcast media. Our latest project showcases the development of a state-of-the-art virtual weather center that seamlessly merges with traditional broadcast studios. This immersive XR experience includes virtual set extensions and AR graphics, redefining the presentation and experience of weather forecasting. Explore the future of broadcasting with us.
Welcome to Reality Shift/ XR Media Lab, where innovation meets broadcast media. Our latest project showcases the development of a state-of-the-art virtual weather center that seamlessly merges with traditional broadcast studios. This immersive XR experience includes virtual set extensions and AR graphics, redefining the presentation and experience of weather forecasting. Explore the future of broadcasting with us.


Motorsports Fan Experience
DESCRIPTION
Welcome to Reality Shift/ XR Media Lab, where innovation meets storytelling. Our recent project, Mobile Trackside Fan Experience, brings motorsports fans a unique opportunity to immerse themselves in the world of racing. Designed to create an emotional connection, this portable immersive VIP storytelling experience delves into a day in the life of the driver, before, during, and after the race, all within a portable container. Get ready to learn about the drivers like never before.
Welcome to Reality Shift/ XR Media Lab, where innovation meets storytelling. Our recent project, Mobile Trackside Fan Experience, brings motorsports fans a unique opportunity to immerse themselves in the world of racing. Designed to create an emotional connection, this portable immersive VIP storytelling experience delves into a day in the life of the driver, before, during, and after the race, all within a portable container. Get ready to learn about the drivers like never before.


Customer Sales Experience
DESCRIPTION
Welcome to Reality Shift/ XR Media Lab, where we bring innovation to life with our Virtual Customer Experience project. Our virtual studio showcases the diverse applications of our solutions through an interactive experience personalized for each audience. Featuring an Extended Reality (XR) LED immersive wall and a custom-built mobile robot for seamless bi-directional communication, we revolutionize the way businesses connect with their virtual audiences.
Welcome to Reality Shift/ XR Media Lab, where we bring innovation to life with our Virtual Customer Experience project. Our virtual studio showcases the diverse applications of our solutions through an interactive experience personalized for each audience. Featuring an Extended Reality (XR) LED immersive wall and a custom-built mobile robot for seamless bi-directional communication, we revolutionize the way businesses connect with their virtual audiences.


Venue Experience Pods
DESCRIPTION
Welcome to Reality Shift/ XR Media Lab! Our recent project focuses on creating immersive visitor experiences for large event venues. Our objective is to provide a unique and updatable experience that keeps visitors coming back for more. The experience pod includes an LED volume with camera tracking for versatile use, premium fan experiences, a merchandise pavilion, and a live concert space. Whether you're looking to elevate your event venue or engage visitors in new ways, our Sports Venue Experience Pods are here to transform the traditional event experience.
Welcome to Reality Shift/ XR Media Lab! Our recent project focuses on creating immersive visitor experiences for large event venues. Our objective is to provide a unique and updatable experience that keeps visitors coming back for more. The experience pod includes an LED volume with camera tracking for versatile use, premium fan experiences, a merchandise pavilion, and a live concert space. Whether you're looking to elevate your event venue or engage visitors in new ways, our Sports Venue Experience Pods are here to transform the traditional event experience.
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